Enterprise development and long-term plan of the strategic nature of

enterprise development strategies is not business development. of enterprise development strategy is the soul of of enterprise development and long-term plan and program. Enterprise development strategies to guide enterprises to the development of medium-and long-term plan, of enterprise development and long-term plans to implement a strategy for enterprise development; the former is the key link, Gangjumuzhang.
The concept of "strategic" initially exist only in the military field. War pay attention to strategy. Strategy some small, some big strategy called "strategic" small strategy called "tactical". The difference between strategy and tactics: strategy for global issues, tactics for local problems; strategy for long-term problems, tactical, short-term problem; strategy for basic issues and tactics for specific problems.

In 1965, an expert in the United States "corporate strategy theory. Since then, the concept of "strategy" into the enterprise space. Armed forces engaged in war, enterprises engaged in competition, the two essentially different, but there is a "competition". Enterprises to participate in the competition, we must pay attention to strategy in the competition. Corporate strategy sizes, big strategy is the strategy, small strategy is tactical. In the enterprise sector, very few people use the concept of "tactical", although rarely used, but it is an objective reality. Business strategy can not be large or small. Small business strategy can only be referred to as "tactical".

"Corporate strategy" is the general term of the enterprise strategy, including development strategy, competitive strategy, marketing strategy, technology development strategy. The basic properties of these strategies is the same, and corporate integrity, long-term, basic strategy, differing only in planning point of view.